Brimbank Council is inviting the community to have its say on the draft St Albans Place Management Framework which will guide how Council, businesses, property owners and the community can work together to make the St Albans Town Centre a safe, vibrant and welcoming place over the next five years.
The Framework builds on the achievements of the GO St Albans Action Plan 2019–2024 and has been shaped with input from local businesses, community members and stakeholders.
The new Framework sets out a vision that by 2030, St Albans Town Centre will be one of Melbourne’s most dynamic and loved multicultural destinations, full of real people, community spirit, authentic food and gritty street life. A magnetic place with thriving businesses, happy customers and unique offerings.
The Framework focuses on five key areas:
- Program management and partnerships
- Marketing, promotions and activation
- Community safety, access and amenity
- Business development and attraction
- Community and Cultural development
The Framework involves annual action planning by council departments, resourcing through Council budget and regular progress reporting. A program of monitoring is also proposed to assess the effectiveness of the Framework which will include customer and business surveying. The community can provide their feedback during a four-week consultation period which launches 22 September through Council’s Have Your Say portal. Information will also be translated into Vietnamese and shared with local businesses and community groups.
Consultation opens from 22 September to 21 October 2025.
To read the draft St Albans Place Management Framework and provide feedback, visit: yoursay.brimbank.vic.gov.au.
