We’re working on a new plan to bring more visitors to Brimbank, and we’d love to hear what you think.
The draft Brimbank Visitor Economy Strategy 2025–2029 aims to increase visitor numbers to our vibrant municipality, support businesses, tourism, attract new businesses, boost the local economy, and celebrate our community.
Council has spoken to residents, tourist operators, retailers, and other businesses to get their insights about how to attract more visitors to Brimbank. More than 360 people responded to a survey and helped us come up with six key ideas to help achieve the draft strategy’s objectives.
How can we bring more visitors to Brimbank?
- Develop a destination brand – a marketing brand that highlights why Brimbank is a great place to visit.
- Support the current visitor offer – nurture existing visitor attractions and help increase their profiles by marketing Brimbank as a visitor destination.
- Establish new visitor offers – help attract new tourism operators and visitor attractions to Brimbank.
- Elevate festivals and events – draw on the popularity of community festivals and events to help attract more visitors.
- Plan for future transport improvements – ensure Brimbank gains maximum benefits from projects like the Melbourne Airport Rail and Suburban Rail Loop.
- Build local support and champions – celebrate and promote one of our greatest assets – our diverse community.
Brimbank Mayor, Cr Thuy Dang asked people to tell Council what they think of the draft strategy.
“This strategy is about shining a light on what makes our city unique and a great place to visit. By attracting more visitors to Brimbank, we can support local businesses, create jobs, and share our vibrant attractions with more people,” she said.
“We’ve listened to community ideas on how to grow visitor numbers, and we appreciate all the thoughts provided. Now we’re inviting everyone to help shape the path forward by providing feedback on the draft strategy. Your voice is important, and together we can make Brimbank an even better place to visit.”
Provide your feedback
Consultation on the draft Brimbank Visitor Economy Strategy 2025–2029 runs from 26 May to 30 June. Visit yoursay.brimbank.vic.gov.au and tell us what you think.
